Wednesday, March 10, 2010

ADVICE FOR TOYODASAN AND CO...

BANZAI7-With news of today's Prius crash in Harrison NY, Toyota is now facing the mother of all corporate PR nightmares. As if it wasn't already.

Try and sell a brand new Prius following yesterday's and today's news. Would you put your loved ones in a Prius given the potentially fatal "unknown unknowns"? Toyota's crisis management FUBAR is going to cost them billions.

Instead of launching corporate denial campaigns to convince drivers that the acceleration and braking problems are "one off" and unfair, or launching a super sale, Toyota should do something more important...find a safe and simple solution.

Oh, its technically too complicated. The e-systems are software intensive. It's going to take a deliberate program, but its A-O-K to drive one in the meantime?

Uso Toyodasan!

But, what would you have us do Banzai7san?

You know, I'm glad you asked. Here is my quick solution:
 
Its called a kill switch, here is the low tech version I had installed under the seat of numerous vehicles in the bygone days of analog automotive electronics. Remember those simple old days of Penske timing guns, distributor caps, rotors  and torque gauges?

Here is a deluxe version:



Data snippet:  kill switch (also called an e-stop) is a security measure used to shut off a device in an emergency situation in which it cannot be shut down in the usual manner. Unlike a normal shut down, which shuts down all systems naturally and turns the machine off without damaging it, a kill switch is designed to completely abort the operation at all costs, and be configured so that it is quick to operate, and relatively obvious to someone other than the usual operator. Often, they are used to protect people from sustaining an injury or being killed, in which case damaging the machine may be considered to be acceptable. (Source: Wikipedia)

Get it?

Put a modern version of one of these in every Prius and no one has to worry about high speed flip overs, emergency highway patrol interventions and high speed collisions in the event of a critical malfunction. Think about it, is it better to glide to  a slow halt or to speed along at 90MPH apeaking with a 911 operator in mobile handsfree mode?

My old mechanic Manuel did not charge much to install one. Whatever the cost in today's labor market, it has to be 1000% more palatable than staring at big ticket wrongful death and product liability claims, brand evaporation, Congressional witch hunts  and criminal liability.

Toyota minasan wakarimasu ka? Gambata!

Very truly yours,

WilliamBanzai-Fix It

PS: An aerospace engineer's thoughts can be read: here.

Here  is a follow up report relating to the San Diego incident. The results on inconclusive.

5 comments:

  1. OMG, when you think it's bad and can't get any worse, it does for Toyota...
    (and probably in the financial world, too, but you already knew that).

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  2. I have an even better solution I've used in every car I've owned:

    drive a standard.

    hit the clutch, if the clutch fails just pop it out of gear, that will not fail, you will live.

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  3. Can't you just turn off the key?

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  4. A kill switch seems an obvious solution- but one needs to consider the stats of current 'failures' vs the likely stats of an accidental kill due to poor wiring or it being tripped by pets or children (causing an accident) also. The 'cure' could be worse than the ill.
    Shorting the throttle stepper motor with a park brake switch may be safer overall.-- my thoughts

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  5. I'm starting to think this solution may be difficult for some "drivers" ...unless they call 911 first

    ReplyDelete