Wednesday, June 9, 2010

NEW GOLDMAN SACHS LOGO

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2 comments:

  1. nswfmJune 10, 2010 at 6:09 PM

    Most of the idiot companies in the financial service sector followed the McKinsey branding advice to become "trusted advisors." If they are all using the same McKinsey branding idea, they aren't differentiated. Then add on top of it saying it doesn't make it so. The companies needed the operations to back up the claim that they are in fact trusted advisors. Clearly, these guys didn't back up their claim with the facts, but just used their old reputation, which was worth something when it was a partnership, to be better branded as blood-sucking leeches. I think you need to do a new, more accurate logo for the post-IPO years. But that's just me....

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  2. williambanzai7June 10, 2010 at 6:27 PM

    See Goldman Slick

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