"The mocking goes along the lines of: Yes, the iPad is small, lightweight and slim. But can you swim with it?" wrote the Los Angeles Times' tech blog.
The term iTampon -- a riff on the fact that the iPad can be taken to sound more like a maxipad than a slick new computer -- was the third most-talked about trend on Twitter on Wednesday evening.
Some female bloggers wrote that Apple seemed not to have any women on its marketing team.
"With "iTampon" quickly emerging as a trending Twitter topic, it's probably safe to say that many women found themselves cringing as they asked, 'Do any women work at Apple?'
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