For a firm that was once too successful and too arrogant to comment on most matters, there is talk inside Goldman about hiring more people to deal with the media, and not just the traditional print side. Goldman may begin to hire flacks to handle the firm’s image in cyberspace, particularly with bloggers, where many investors get their information. Goldman is also eyeing a broadcast component to its media strategy, and is looking to hire someone to oversee brand management.
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